What to post on Instagram and TikTok when you sell

Feeds wear out fast. A product that worked on Monday needs a different opening by Friday. What wears out is the hook, not the product page.

Three angles, not thirty ideas

• The demo: the product in motion, without a speech.
• The narrated demo: the benefit, then the price when there is one.
• The promo: the offer, stated plainly, with a call to action.

Two hooks per angle are enough. One opens on the problem. The other opens on the detail you only notice when you use the product. The rest is filler.

A short plan, then the video

Kanaux hooks are short plans you download. Kanaux then turns one into a vertical video, with a caption in the brand’s tone. The plan is not the post. It is the opening that stops the thumb.

Once the catalog is imported, the same angle can start from the product page. The walkthrough is turning a Shopify catalog into videos.